The brief:
Design a mailer to target 12,000 customers, aged 45+ with high-income living in SW London, Scotland, Yorkshire and Midlands.
The creative needed to stand out as the audience likely receives many other marketing materials about solar installs.

The purpose:
Reach customers who wouldn’t be targeted with solar messaging otherwise. Customers will scan the QR code in the DM to land on the solar calculator page and book a survey.

The challenge:
Explaining the benefits of Solar in an engaging & compelling way and why should they trust OVO to install it. There is also a cost barrier as solar is an expensive product.