Lead designer on Google Assistant emails for 27 countries and 12 languages, creating market-targeted custom illustrations and emails to inform users how they can get the most out of their Google Assistant. We created a segmented CRM program that adapted through data signals like recent features used, location, and owned devices. Every communication used predictive modeling to trigger an emotional response, by highlighting product benefits in familiar, culturally relevant settings. The emails they receive are tailored just to them.

And with a better understanding came an increase in open rates, product usage, and even adoption of new features. The power of information inspired users to put their smart assistant to work and change their day-to-day lives in a meaningful way.